Travel & Hospitality

Luxury European Hotel Chain Targeting Chinese Tourists

Helping Global Travel Brands Attract Chinese Tourists

With China’s international travel sector reopening, Chinese tourists are eager to explore the world again. However, traditional Western marketing approaches won’t work—Chinese travelers plan and book trips through platforms like WeChat, Ctrip, and Mafengwo, requiring a specialized digital approach.

Objectives

Drive bookings from high-income Chinese travelers.

How We Help

WeChat Travel Campaigns: Engage Chinese travelers through WeChat Ads, Mini Programs, and Official Accounts.

Influencer Travel Marketing: Collaborate with Chinese travel KOLs to promote destinations, hotels, and experiences.

Localized Website & SEO Optimization: Ensure your website is optimized for Baidu search and available in Mandarin.

Douyin Video Ads: Create immersive travel videos to inspire Chinese travelers.

Strategy

Created a multi-language WeChat Mini Program for hotel reservations and exclusive offers.

Collaborated with top travel KOLs on Xiaohongshu to share immersive experiences.

Ran a Douyin video campaign showcasing hotel experiences with Chinese influencers.

Implemented a WeChat Pay integration to facilitate easy in-app payments for Chinese travelers.

Result

40%

increase in direct bookings via the WeChat Mini Program.

5M+

views on Douyin campaign with a 15% engagement rate.

50%

growth in Xiaohongshu referral traffic to the hotel website.

What Our Clients Say

Hear from brands we’ve helped succeed in China.

Even as Hong Kong's largest overseas education agency, Britannia once struggled to enter the Chinese market due to different digital landscapes.

Blue Book Digital helped us navigate platforms like Little Red Book and WeChat, leading to significant engagement. Their expertise saved us time and resources, revealing new opportunities.

I highly recommend them for businesses expanding into China.

Samuel Chan 陳思銘

Founder of Britainnia Studylink

I had the pleasure of meeting Stephen during my last visit to Hong Kong, and his professionalism and insights were immediately evident.

He created engaging reels for us at Akeley Wood School that significantly boosted our visibility and engagement. Stephen's understanding of the student recruitment landscape, especially in relation to the Mainland Chinese market, truly sets Bluebook Digital apart.

I highly recommend his services!

Neil Herrington

Head of International Student Recruitment, Cognita Group

In today's rapidly evolving marketing landscape, the watch industry faces unprecedented competition. Diversifying our reach has become imperative, with China emerging as a pivotal target market.

Thanks to a valuable connection, we discovered Blue Book Digital - an exceptional team of experts. Their invaluable insights not only cracked the code of Xiaohongshu's intricacies but also spearheaded our comprehensive marketing strategy on on this influential platform.

From day one, we witnessed a surge in fan engagement, providing a significant boost to our brand presence.

Ivan Sir 韓廣志

Founder of Ivan Watches

As the Head of Recruitment in Asia for Brighton College Prep Kensington, I am thrilled to share my experience working with Bluebook Digital, particularly with our account manager, Stephen.

Stephen's expertise in managing our social media account, Little Red Book and WeChat, has significantly elevated our brand presence.

I wholeheartedly recommend Bluebook Digital and Stephen for anyone looking to enhance their digital presence in the international market.

Amy

Head of Recruitment, Brighton College Prep Kensington

We had the pleasure of working with Stephen at Guardian International Limited, where he expertly managed our WeChat and Little Red Book accounts.

Their strategic approach not only enhanced our social media presence but also helped us significantly expand our network of clients and agent contacts.

Partners have consistently commented on how entertaining and engaging our posts have become under his guidance. Stephen's insights into our audience truly made a difference, and we couldn't be more pleased with the results!